Experiential Advertising Agency Momentum UK, has landed its new CTO with a CV befitting the agency’s pedigree in music and entertainment. Genadt will front the agency’s technology experience offering, ensuring that the most entertaining, impactful and creative technology is used to drive brand performance and engagement.
From digital strategic thinking to delivery, he will be tasked with inspiring and challenging every client touchpoint across experiential, shopper and sponsorship. Genadt will report into Luke D’Arcy, Momentum Worldwide’s UK President.
Working with brands like American Express, Microsoft and SAP he will be responsible for ensuring the agency maintains its edge in the latest innovations in experience led technology such as the use of sensory tech, holographic computing, AR, VR and digital display.
Genadt has previously combined his 15 plus years of experience with cutting edge technology to create unforgettable live experiences for brands such as Facebook, Instagram, Puma and Formula E. During his career, Genadt was responsible for creating the in-house technical offering for live experience agency Innovision where he built and led a team.
Most recently as Partner, Managing/Technical Director & Board member, he played an instrumental role in the successful restructuring and rebuilding of the studio Immersive.
Luke D’Arcy, Momentum Worldwide’s UK President, said: “With brand work like Redbull, BMW and Formula E under his belt and having cut his live experience teeth on tour with AC/DC who wouldn’t want a CTO with that colour and pedigree? Jaie joining our team is a fantastic way to start to the New Year.”
Jaie Genadt, Chief Technology Officer at Momentum Worldwide UK adds: “It’s an exciting time – technology is removing barriers and enabling consumers to connect with moments in time to participate, create and share amazing experiences. Momentum Worldwide works with incredible brands, and I can’t wait to be involved with such a great team.”