Momentum Works Smarter with Black N' Red and Blackberry®

MANCHESTER – Leading integrated marketing agency Momentum is launching a year-long campaign for Black n’ Red notebooks, aimed at professionals and kicking off with a BlackBerry® promotion.

The promotion is the first phase in a wider campaign entitled ‘WorkSmarter’, designed to help professionals sharpen their skills and boost their careers with the latest tools and training. To start equipping people for business, Momentum and Black n’ Red owner Hamelin Paperbrands have partnered with BlackBerry® to give customers the chance to win a Storm2™ smartphone every week until the end of 2010.

The agency has created a half-sheet notebook page and microsite to drive the campaign online and offline. Customers will find a code in the front of their Black n’ Red notebook, and can then enter it at www.blacknred.com/blackberry for their chance to win, as well as sign up for WorkSmarter updates. The microsite will also act as a showcase for the best free apps for business available on BlackBerry®.

Gerard O’Mahony, Marketing Director at Hamelin Paperbrands, said of the campaign: “Black n’ Red is already synonymous with quality professional stationery, but now we want to take it further, helping people develop in all aspects of their working life. This is the first step towards creating a deeper, more engaging relationship between a person’s notebook and their career.”

Aidan Flynn, Momentum’s Group Account Director for Hamelin, added: “We designed WorkSmarter to appeal to everyone in the workplace, from CEOs to secretaries. Kicking off with this BlackBerry® partnership is a great way to grab everyone’s attention, and at the same time we’re linking with a cutting-edge tool that’s very much at the heart of business.”