Momentum appoints Director of European Business Development

Momentum Worldwide are delighted to announce the appointment of Luke D’Arcy former Partnership Director at Virgin Racing for the newly created role of Director, European Business Development.

In his new role, Luke will be responsible for driving new business across the Europe region. Focusing on international marketing communications needs, Luke will report to Julian Ingram, EVP & Managing Director Momentum UK Group.

Luke was previously at Momentum and left in 2005 to become Group Marketing Director at Iris where he looked after global new business, PR and marketing. He was instrumental in winning international clients like ING, Hertz, BMW Mini, VW and Diageo.

Luke was most recently at Virgin Racing as Partnership Director, helping secure the funding for the team through both Virgin and non Virgin companies, ensuring the team were on the grid for the 2010 season.

Julian Ingram, EVP & Managing Director of Momentum UK said, “We are committed to hiring the best talent and Luke is at the top of his game. With Luke’s extensive international experience in both agency and client side, he will be of immense benefit to Momentum. I am thrilled that he chose to be part of the Momentum family again.”

Luke added, “It's great to be back at Momentum. It's a unique global agency and terrific to be working with a team of people I like and respect so much. Momentum has great clients, a genuine integrated offering and a fantastic management team leading its expansion. The agency has moved on leaps and bounds since I left 5 years ago and I look forward to helping them grow the business across Europe."

Momentum UK group under its new leadership enjoyed a strong 2009 bucking the recessionary trend winning such clients as Subway, Nestle confectionery, Carlsberg and Hamelin Paperbrands, as part of a record 70% conversion rate. Luke’s appointment compliments the existing Momentum Domestic New Business team, where Caroline Barker will continue in her successful role as UK New Business Director.