Challenge
Drive footfall into Nando’s, increase awareness and trial amongst students, and build a consumer database for future campaigns.
 

Insight
“Promotions often aren’t worth the hassle.  I like promotions that come into my world rather than me having to go into theirs.”
 

Execution
Our campaign used Coca-Cola’s Wembley asset at the core of an online promotion communicated on campus and on social networks, tapping into the student world. Prizes included Wembley tickets, iPods, cinema tickets and a guaranteed voucher for Nando’s.

Results
Over 46,000 entries and almost 29,000 voucher redemptions over 4 weeks boosted footfall by 28%. 6.3 million opportunities to see were generated and over 12,000 students opted-in to future communications. This campaign was a double winner at the ISP Awards 2009.