Challenge
Create and activate a shared platform between UPS and The European Tour to help grow customer relationships and build awareness over their 4 year global partnership.

Insight
The relationship with European Tour is part of UPS’s on-going brand building programme in both Europe and Asia, reflecting the globalisation of both UPS as a company and the game of golf itself, which is emphasised by The European Tour’s new Race to Dubai which replaces the Order of Merit for 2009. 

Execution
We activate on the ground, playing a pivotal role at all tour events (including Asia, Europe and The Middle East), ranging from managing customer engagement programs to creating relevant brand marketing materials, selecting and managing talent, initiating internal employee programs and PR ideas to ensure the sponsorship achieves maximum ROI. 

Results
Over 500 customers and prospects through the engagement program, with over a million dollars worth of TV exposure.